Electronic Shelf Labels
Electronic shelf labels, sold & supported from the US
Crisp, low-power e-paper price tags — also called ESL tags or digital price tags — Black/White/Red/Yellow across the range, plus a full-color series, that update every shelf in seconds. Electronic shelf labeling shipped from our New York warehouse, deployed in days, and backed by a US support line. From 300 labels to 30,000, on one cloud platform.
What an electronic shelf label does
An electronic shelf label (ESL) is a small e‑paper or LCD display sitting on the shelf-edge in place of the traditional paper price tag. Each label is wirelessly connected to a centralized cloud system that pushes the latest price, promotion, stock level, and product information — in seconds, across thousands of stores, with zero printing and zero floor labor.
Retail Digitals brings ZKong's full ESL lineup to US retailers: 59+ models from 1.5″ up to 31.5″, BWRY 4-color, 6-color Spectra-6, freezer variants, ultra-thin Blade form factors, and the world's only wireless shelf-edge bar (Arrow). Every label runs on the same cloud platform — one console for ESLs, LCD signage, and AI cameras.
Why retailers replace paper with ESL
1
Real-time price control
Promotion launches at 9 AM — every shelf shows the new price by 9:00:03. No printing, no walk-around, no morning labor cost.
2
Eliminate pricing errors
Shelf and POS draw from the same source of truth. Customer-facing price always matches what rings up at checkout.
3
10-year battery life
Set it and forget it. Coin-cell or replaceable batteries deliver up to a decade of operation per label, with daily updates.
4
Pick-by-light & inventory
Built-in LEDs guide pickers to the right shelf. NFC and QR codes turn each label into an inventory and ordering touchpoint.
5
BWRY full color
Black, white, red, and yellow on e-paper means promotions and compliance text actually stand out. Step up to 6-color Spectra for full marketing creative.
6
Direct buy from US
No 6-month enterprise procurement process. No MOQ. Buy 100 labels or 100,000 from a US distributor with US support.
Browse the range
Find your ESL series
Six families of full-color e-paper labels, sized for every shelf and use case. Pick a series for full specs and datasheets.
View Arrow Series
Arrow Series
Bar-shape labels (10.95″–22.74″) — one BWRY display spans a whole shelf and covers many SKUs at once. Up to 10-year battery.
View Arrow Series →View Quantum Series
Quantum Series
Ultra-narrow bezels and a high screen-to-body ratio (2.3″–4.2″) pack more product info onto a compact BWRY tag.
View Quantum Series →View Blade Series
Blade Series
Ultra-thin BWRY labels (1.8″–10.2″) that blend into the shelf — high-resolution clarity for design-led, premium retail.
View Blade Series →View Valley Series
Valley Series
The widest size span (1.5″–11.6″) of BWRY labels — wireless and flexible for everyday store-wide pricing.
View Valley Series →View Shield Series
Shield Series
Rugged, sealed BWRY tags (1.54″–3.7″) that resist dust and moisture — with freezer models rated to −25 °C.
View Shield Series →View Essence Series
Essence Series
The full-color series (4.0″–31.5″) — vivid four-, seven- and full-color e-paper, up to 31.5″ for posters and promos.
View Essence Series →Explore more
The complete ESL system
Beyond the labels — the cloud that runs them, the hardware that powers them, and the places they go to work.
ESL cloud platform →
Run every label, base station, and store from one screen.
Wireless base stations →
The access points that drive your shelf labels across the floor.
ESL for warehouses →
Rack-edge labels and signage that cut pick errors and kill paper.
Digital signage →
Bigger screens for promos, menus, and in-store merchandising.
By the numbers
59+
Models in catalog
1.5–31.5
Inch size range
10yr
Typical battery life
IP67
Water/dust rating
Where they go
SUPERMARKET
Grocery & fresh food
Real-time pricing, freezer-rated labels, multi-product strips for promotions.
PHARMACY
Pharmacy & health
BWRY color labels for compliance text and stock alerts; slim Blade form factors.
ELECTRONICS
Consumer electronics
Larger color displays for spec-rich SKUs; instant updates on promotions and stock.
WAREHOUSE
Warehouse & logistics
IP67-rated labels with pick-by-light LEDs guide fulfillment workflows.
FASHION
Apparel & lifestyle
Slim, stylish ESLs and Quantum ultra-narrow-bezel models that match brand aesthetics.
SHELF EDGE
Shelf-edge advertising
Arrow wireless shelf-edge bars (10″–22″) replace 4–6 separate price labels with one continuous display.
Not sure which series fits your shelves?
Use our free print-and-cut sizing template — cut paper models to scale, place them on your shelf, see what fits before you order. Or use the ROI calculator to estimate payback.
FAQs of Electronic Shelf Labels
As one of the leading electronic shelf label manufacturers, we offer a wide range of electronic shelf label solutions, including digital price tags, LCD digital signage, and ESL accessories, catering to diverse retail needs. We serve a wide range of customers worldwide, including retail, supermarkets, and manufacturing.
Retail Digitals uses advanced technology that seamlessly merges with existing retail infrastructure, allowing real-time updates and management via centralized software. That means you can update your shelf edge labels nationwide with just a click of a button.
Wireless linking enables real-time updates for all electronic shelf edge labels in a store. This allows shoppers see consistent and correct pricing information always.
Retail Digitals electronic pricing labels are known for their superior durability, reliable functionality, and first-class HD display capabilities.
Our LCD price tags have an impressive 10-year battery life, ensuring longevity and reducing the need for frequent replacements. This ultimately saves you time and money for over a decade.
Retail Digitals values sincerity and presents transparent facts, ensuring our clients receive accurate information without exaggeration on our claims.
The Retail Digitals retail Cloud platform to manage your IoT, access your store and manage your electronic pricing labels as well as your items anytime, anywhere, thanks to our web interface available through a simple internet connection from your PC, Smartphone or Tablet.