The Retail Digitals partner program lets POS providers, VARs, integrators, and distributors resell ZKong electronic shelf labels in the US with protected deal registration, partner pricing, demo kits with no minimum order, co-op marketing funds, and free training — all managed in a self-service partner portal.
It’s free to join, applications are reviewed in 1–2 business days, and everything is backed by US-based stock and support. Apply online or log in to the partner portal.
What ESL resellers get
Everything you need to add electronic shelf labels to your line card — without the risk.
90-day deal protection
Register an opportunity and it’s yours. We won’t knowingly quote another partner a lower price on your registered, active deal — extendable on request.
Partner pricing (SPAs)
Approved deals receive a Special Pricing Agreement with your discount off list, approved quantities, and a ready-to-forward quote PDF — usually within 2 business days.
Demo kits, no MOQ
Order a demo kit — 10 e-ink labels, a gateway, and batteries — or any small quantity at list price. No minimum order, ever.
Co-branded marketing + MDF
Generate product one-pagers with your logo and contact details, pull datasheets and decks, and request marketing development funds for shows and campaigns.
Training & certification
A short video track plus a live walkthrough call earns your team the ZKong USA Certified badge — enough to demo, quote, and deploy with confidence.
US support & a named manager
A partner manager you can call, tickets answered within a business day, and US-stocked hardware. First-level support stays with you; we back you up.
How to become an ESL reseller
From application to your first quote in days — the whole flow runs in the partner portal.
Apply online
Company info and contacts. W-9 and resale certificate can come later — you’ll need them before your first order.
1–2 day review
A human reviews your application. If we have a question, you answer it right in the portal.
E-sign online
One partner agreement, signed electronically. Portal access unlocks the moment you sign.
Start selling
Browse the catalog with your price list, register your first deal, and order a demo kit.
Your customers already trust the hardware — deployed in 350+ US retail locations, including:
“Retail Digitals took our tag refresh from an hour each shift down to thirty seconds. Best part: no more torn or grease-stained labels in the case.”
Owner, La Carniceria Meat Market · deployed 2024
✓ Retail Digitals is the authorized US distributor of ZKong electronic shelf labels — US stock, US support, US warranty service.
The economics: registered deals typically earn 15–30% off list, and active partners buy below list on every order — even without a registered deal.
Built for your business model
Three kinds of companies grow with ZKong ESLs — here’s what the program looks like for each.
POS providers & ISVs
Bundle digital price tags with the point-of-sale you already install. Documented APIs, POS & ERP integrations, and engineers who answer — plus recurring hardware margin from stores you already serve.
VARs & integrators
Add ESLs to grocery, pharmacy, c-store, and QSR projects. Deal registration protects your pipeline, the ROI calculator closes the business case, and installation guides get your techs deploying fast.
Distributors
US-stocked ZKong hardware across every ESL series and LCD signage, a master price list, MDF for demand generation, and revenue goals we plan together.
Inside the partner portal
Not a PDF price list and an email thread — a real portal that runs the whole relationship.
Catalog & price list
Every label, gateway, rail, and accessory with photos, specs, and your MSRP price list as a download.
Deal registration
A product configurator that starts from the series and builds your bill of materials — with duplicate protection.
Orders & tracking
Order against your special pricing or at list, track shipments, and reorder accessories in a minute.
Marketing center
Datasheets for every SKU, brand assets, and the co-branded one-pager generator with your logo.
Technical resources
API documentation, deployment guides, install guides, and the training & certification track.
Support center
Technical, RMA, warranty, and API tickets with a 1-business-day response target.
ESL reseller program FAQ
How do I become an electronic shelf label reseller?
Apply online at the Retail Digitals partner portal with your company info and contacts. Applications are reviewed within 1–2 business days; once approved you e-sign the partner agreement online and get immediate access to partner pricing, deal registration, and marketing resources.
Does it cost anything to join the ESL reseller program?
No — the program is free to join with no annual fees and no minimum purchase commitment. You only pay for the hardware you order.
What margins do ESL resellers make?
Registered deals typically earn 15–30% off list through a Special Pricing Agreement, based on opportunity size — and active partners buy below list on every order, even without a registered deal. Registered deals also carry 90-day price protection, so your quoted margin can’t be undercut by another partner during the project.
Is there a minimum order quantity?
No. You can order a single demo kit — labels, a gateway, and batteries — or any small quantity at list price. Volume pricing kicks in through deal registration.
Do you provide training for new ESL resellers?
Yes. The portal includes a free training track — tutorial videos, a deployment playbook, and installation guides — followed by a live walkthrough call that earns your team the ZKong USA Certified badge.
Who qualifies for the partner program?
POS providers and ISVs, value-added resellers, systems integrators, IT/managed service providers serving retail, and distributors. If you sell technology or services to US retailers, you likely qualify — apply and we’ll take a look.
Add electronic shelf labels to your line card
Free to join, reviewed in 1–2 business days, backed by US stock and a partner manager you can actually call. Already a partner? Everything lives in the portal.
Apply now — become a partner Partner loginLooking to buy for your own store? Talk to us directly →