Digital price tags — also known as electronic shelf labels (ESLs) — are small e-paper displays that sit on your shelf edge and show each product’s price, name, and barcode. Instead of printing and swapping paper tags by hand, you update every price across the store from one cloud screen, and the change appears on the shelf in seconds.
They look like paper, last for years on a single battery, and keep your shelf prices perfectly matched to your POS — no more mismatches at the register.
How digital price tags work
Three simple parts, one cloud platform — from price change to shelf in seconds.
Update in the cloud
Change a price in the platform, or let it sync automatically from your POS or ERP. Schedule promotions ahead of time down to the minute.
Push over the air
An in-store access point sends the update wirelessly to the right tags — one store or a whole chain at once.
Shelf shows the price
The e-paper tag refreshes to the new price and holds it with no power. Staff never touch a label.
Why retailers switch to digital price tags
Paper tags cost time and create errors. Digital price tags fix both, and unlock pricing you can’t do on paper.
Always-accurate prices
Shelf and register always match. Eliminate the pricing-error complaints and compliance risk that come with manual paper tags.
Hours of labor back
No more printing, cutting, and walking the aisles to swap tags. A chain-wide price change that took a day now takes seconds.
Instant promotions
Launch and end sales on schedule across every store. React to competitors or demand the same day, not next week.
Less waste
Stop printing thousands of paper tags. E-paper labels run 5–8 years per battery and only use power when a price changes.
Richer shelf info
Show unit price, QR codes, stock, origin, or NFC product info — full-color models make promotions pop on the shelf.
Cleaner store
A consistent, crisp digital shelf edge looks modern and on-brand, with no faded or crooked paper tags.
Digital price tag sizes & models
From tiny peg-hook tags to large full-color shelf displays — pick the size that fits each shelf. Browse the series:
What do digital price tags cost?
Digital price tags typically run $5–$50 per tag depending on size and color, plus a cloud subscription and one-time access points. See the full breakdown with a real store example.
See full pricing breakdown →Frequently asked questions
What are digital price tags?
Digital price tags, also called electronic shelf labels (ESLs), are e-paper displays on the shelf edge that show a product’s price and details. They update wirelessly from a cloud platform, so prices change in seconds without printing or swapping paper tags.
How do digital price tags update?
You change a price in the cloud platform — or it syncs automatically from your POS or ERP — and an in-store access point sends the update over the air to the tags. The e-paper display refreshes and holds the new price with no power.
How much do digital price tags cost?
Digital price tags typically cost $5 to $50 each depending on size and color, plus a per-store cloud software subscription and one-time access points. See our full ESL cost breakdown for a store-by-store example.
How long do the batteries last?
Because e-paper only draws power when the price changes and needs none to keep the display, batteries typically last 5 to 8 years — the tags are a multi-year asset, not a recurring expense.
Do digital price tags work with my POS system?
Yes. The platform integrates with common POS and ERP systems so shelf prices stay in sync with your master pricing automatically. See supported integrations.
See digital price tags in your store
Talk to our US-based team about which models fit your shelves, how the rollout works, and exact pricing — with no minimum order.
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