Kamran Abdullayev

What I do

I lead North American sales at Retail Digitals — the United States distributor of ZKong electronic shelf labels (ESLs) and digital signage. We’re based in New York City and ship direct to retailers nationwide.

The reason this company exists: when independent grocers, pharmacies, dispensaries, c-stores, and small chains tried to buy ESLs in the US, they got quoted enterprise contracts with 100-store minimums and 3-year SaaS commitments. We sell single units, no contract, US support — same hardware that’s shipped to 4,000+ store locations worldwide.

What I focus on

• US deployments — installing ESLs in real stores, from a 12-aisle pharmacy in Queens to a 50-location regional grocer chain. Real metrics, real failure modes.
• Regulatory translation — California AB 3214, FDA 21 CFR 101.11 calorie labeling, METRC cannabis compliance, NY Cannabis Law Article 4. US ESL law is fragmenting state by state and someone has to translate it for retailers who just want price tags that work.
• Honest competitor analysis — we publish head-to-head comparisons against SoluM, Vusion, Hanshow, and Pricer (192 products) because retailers asked us to. Most of them came to us after a failed pilot with a bigger vendor.
• Building tools we wish existed: ROI calculator, print-and-cut sizing templates, ESL glossary, install guides. All free, no signup.

Recent writing

A selection of recent in-depth analysis on US ESL deployment, regulatory shifts, and vendor comparisons:

• ESL Pricing in 2026: Real Numbers Instead of Sales Quotes
• The 7 Failure Modes of ESL Pilots (And How to Avoid Them)
• Cannabis Dispensary ESL Deployment: A State-by-State Compliance Guide
• FDA Calorie Labeling for Restaurants: Why ESLs Make Compliance Easier
• Switching From SoluM to ZKong: A Migration Guide for US Retailers
• All articles →

Get in touch

If you’re evaluating ESLs for a US retail operation — happy to do a 15-minute screen-share or send pricing without a sales pitch.